Ways to Reach Your Target Customer

 

Here are some common methods business people use to reach customers:

• Take each prospect to lunch.

• Visit or telephone each prospect regularly.

• Handwrite and send a personal greeting card to every prospect.

• Write a technical article in a trade journal.

• Attend or make presentations

at trade or industry shows and conventions.

• Create and distribute or mail a regular newsletter.

• Appear on radio and television shows about your field.

• Write a newspaper or magazine column about your field.

• Write a personalized letter to each prospect.

• Mail brochures or flyers to each prospect.

• Advertise in print—daily newspapers, magazines, or weekly papers.

• Advertise on radio and television.

• Place leaflets on car windshields or home doorknobs.

• Put notices on supermarket bulletin boards.

• Enter notices in computerized networks.

• Join service clubs and take part in community affairs.